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A Rosenblatt lover’s review of TD Ameritrade Park


I am aware that dozens of writers have already made comparisons of Omaha’s new TD Ameritrade Park to the condemned Rosenblatt Stadium three miles to the south. However, I feel like I needed to write one on behalf of the people who really loved Rosenblatt Stadium. If you’re looking for the quick conclusion to my review, here it is: I liked the overall experience at Rosenblatt way better!

Need more background? Read What happened to Rosenblatt Stadium>>

My first visit to TD Ameritrade Park was the evening of day four of the 2011 College World Series. I arrived so late in the game that I didn’t bother going to the game. I parked my car at an open meter about three blocks south and wandered around the new baseball village that is reportedly owned in part by Omaha’s former mayor who was in charge at the time the decision for a new stadium was made. I was rather impressed with the layout of the “village”, although it really lacked people on that night. As I continued my stroll around the vicinity I was hit with the overwhelming feeling of “where am I?” Twenty years earlier I served a summer internship for the Omaha World-Herald in the same general area and spent quite a bit in north downtown. On this visit back to the area I did not recognize it whatsoever. I remember thinking to myself as I jumped back in my car to go meet some people in the Old Market, “why wasn’t this here when I lived in Omaha?”

I went back a few nights later for a cold one after covering the marathon Friday night game between Virginia and South Carolina and the place was crawling with drunks. About thirty minutes before every other bar in Omaha celebrates last call, I was forced to toss a quarter of my 40 of Bud Light when the testosterone fortified security personnel (off-duty Omaha Police officers) told me I, and everyone else, had to leave. Shortly after being herded out like a cow being prodded to the kill floor of a South Omaha packing plant, I thought I was going to have to duke it out with an intoxicated muscle head who tried to throw a shoulder at me just outside the village.

Parking & tailgating
Day five of the College World Series was my first day to go inside the new stadium. Before going in, I had to park in Lot D featuring the bubbling spring on the north end. I arrived 90 minutes before the game parked at the far east edge of the lot to preserve up close spots for other fans. (Clue: there were never empty spots at Rosenblatt 90 minutes before a game.) The few tailgate parties I saw paled in comparison to Rosenblatt tailgates by a long shot. There were no smokers or deep fryers; just a few coolers and propane fired tailgate grills. The most active gathering I saw was a gathering of about a dozen people around a tent near the space closest to the stadium. It was clear from the banners they flew proudly that the party’s underwriter was the advertising agency of record for College World Series Omaha, Inc.

Press box
Once inside the business end of the stadium I got a taste of what others mean when they have said the new stadium is “sterile”. I felt like I was in a hospital. I am not alone in my assessment that the press box set up was much better at Rosenblatt. I overheard one reporter say he felt like he was covering the games in a library. My particular beef with the press box at TD Ameritrade is that the glass panes are narrower than at Rosenblatt, so you have more vertical lines disrupting your view. On Day 1 of the series, a number of media members complained on Twitter about spotty wifi access in the press box. I’m sorry, but that should not happen at a brand new, state-of-the-art stadium. Even the press box at 62 year-old Rosenblatt Stadium had good wifi.

View
The next day I vowed to get out into the stadium to get a taste of the fan experience. To say the least, I was impressed. Some have said TD Ameritrade Park has a big league feel to it. I would say it doesn’t. It’s actually better. Most big league parks are so big that you don’t feel like you’re close to the action. I tested out numerous vantage points from around the main level and all the views of the field were great. I did not make it to the upper deck. While I’m on the topic of views, I much preferred the view of treetops and the valley beyond at Rosenblatt than the buildings poking up around downtown Omaha. Regarding the grass on the field I have mixed feelings. It sure looked pretty; however, since the most common question I heard about the turf was whether it was real (it is), I would have to give it a thumbs down.

Corporatization
On the topic of the new stadium experience becoming the corporate world series as some have suggested, I have to say that it wasn’t as corporate as I expected. Even in the area surrounding the stadium, I didn’t get the overwhelming feeling of being suffocated by commercialism. In fact, I would say that by draping a huge tarp of some kind over the TD Ameritrade sign above the scoreboard, the NCAA would strike virtually all commercialism from the College World Series experience. Unlike at MLB or minor league games, where nearly every turning point in the game is sponsored by somebody, you just don’t get that at the Trade during the CWS. A few weeks prior to the CWS, I did notice during an ESPN broadcast of a Creighton-Nebraska game that the on-deck circle was emblazoned with the logo of a large Omaha bank. Still, that didn’t detract from the game. Anyone not familiar with the bank wouldn’t have even known it was a logo.

Scoreboard
The scoreboard and video reply monitor at TD Park does not stack up to the one at Rosenblatt. If it’s not smaller, it sure looks like it and it doesn’t display as much information. At Rosenblatt, you could see information not just about the current batter, but you could also see who else was in the lineup. Not so at TD. Others have told me that the lineup is displayed at TD, but it’s definitely not as present as it was at Rosenblatt. The other thing I liked seeing at Rosenblatt was the pitch speed display. I looked all over and couldn’t find the pitch speed anywhere at the new stadium. One final gripe I have about the scoreboard is that everytime I look at it, I am reminded how much money I have lost in my IRA at TD Ameritrade and how difficult their statements are to read (zing!). Remember the arched Rosenblatt sign over the scoreboard at Rosenblatt? What a classic!

Concessions
One thing that is vastly improved at TD is the concessions. Truthfully, I only bought a pretzel and a souvenir cup of Dr. Pepper but there was virtually no wait, and the ambience was much more inviting than at Rosenblatt. The people I am happiest for in the whole move to the new stadium are the concessions workers. I always felt bad for the sweaty folks working in the hot, cramped confines of the Rosenblatt concession stands. My younger sister was one of them once upon a time. I’m glad that they can now work in greater comfort. The menu boards are attractive and easy to read too. One myth about TD Ameritrade is that you can watch the game while you stand in line. I actually lost my place in line because I heard the crowd roar and ran to the railing to see what caused the ruckus. By the way, the railing around the lower reserved seats is a nice touch. I like the fact that you can set a drink on the narrow counter top or take notes if you want to.

On a personal note, I was bummed that you can no longer buy the curly fries inside the stadium. I always looked forward to the curly fries at Rosenblatt. Nor can you buy an Omaha Steaks sandwich at the stadium or have a cold “Jesus” water handed to you on the way in. These things may be available down at the corporate Baseball Village a few blocks away (I didn’t bother to find out), but not in or immediately around the stadium. Most people won’t even notice since Famous Daves BBQ sandwiches and plenty of other goodies are still available.

The statue
I can summarize what has happened to the famous Road to Omaha statue in one word: gag! They relocated it from Rosenblatt and placed it right in front of a bland, colorless, tiered concrete wall flanked by the arched stairways leading into the main stadium entrance behind home plate. In its current location, it’s virtually impossible for fans (or players) to get a picture in front of the statue without including people walking up the stairs or the tacky TD Ameritrade side in the background. I saw team pictures shot from a virtual profile angle in order to get everyone in the picture. In order to stand far enough back to get a group photo straight on, the photographer would be standing in the street. Thankfully, somebody had the good sense to plop a few bushes in behind the statue prior to the 2011 College World Series, so as to give a little color to the backdrop.

The stadium lights
I’m sure the stadium lights at TD Ameritrade are far superior in terms of candle power and efficiency or whatever metric stadium lights are evaluated by. Dozens of very luminous bulbs are stretched across a bar of metal that measure 40 to 50 feet long on all sides of the stadium. There was certainly no lack of visibility during the night games. Still, I prefer the old school lights perched high above Rosenblatt. One other thing about the lights at the Trade is that the light structure rising above the third base side of the stadium casts an odd, rapidly moving shadow on the field for an hour or so before sundown.

I may think of more attributes to cover and add them to this post at a later date. Please don’t take my word for it. You owe it to yourself to go and form your own opinions, especially those of you who have experienced Rosenblatt.

My conclusion is this: there was something infectious about Rosenblatt that made you want to come back again and again. Having spent several days at the new stadium, my feeling when I left was “Okay I saw it, so what?” I liked the overall experience at Rosenblatt way better!

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I have seen the future of event broadcasting and it’s very social


On Saturday, November 27 2010 I logged on to the United Football League’s YouTube webcast of the league’s Championship Game from Omaha’s Rosenblatt Stadium. I was not prepared for what I experienced and I don’t know how to begin describing it, so I’ll just throw random thoughts at you.

On the UFL’s YouTube channel I was able to choose from about seven different camera angles at any time during the broadcast. I was able to not only see what was going on in the huddle and the sidelienes, but I could also hear conversations amongst the coaches and players. Directly below the video pane was a feed of comments, questions and shout-outs from fans who were watching literally from around the world. The feed was pulling content from the UFL’s Facebook wall, tweets on Twitter with the designated hash tag, comments posted directly via YouTube and texted via MMS. By the way, the game was also broadcasted on Versus network sans all the social media elements.

During what would ordinarily be commercial breaks was an announcer in the booth addressing select comments and questions from fans. Of course I was thrilled that he actually read one of my tweets about two minutes after I posted it.

I see great potential for this sort of application for all sorts of events such as conventions, awards ceremonies, town halls, etc. The whole thing just blew me away. Am I alone in thinking that we are on the cusp of an complete media revolution?

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